KNVB
KNVB Ticket Shop
The KNVB Ticketshop is the official platform for ticket sales for the KNVB and OnsOranje. This e-commerce website sells tickets for the Dutch National Team, the OranjeLeeuwinnen, and the KNVB Cup.
UX LEAD ANALYTICS AUDIT INTERACTION DESIGN SEO
Design a high-converting ticket shop in the style of the KNVB
The KNVB suspected that the Ticketshop wasn't achieving the conversion rates they had hoped for. After a user research study conducted by Storm Digital, this suspicion was confirmed, leading to the assignment of a redesign.
During the preliminary research, I analyzed the user tests and conducted a Google Analytics investigation.
As the project progressed, my role extended beyond just creating user flows and wireframes. Due to the limitations of the ticketing system in use, close collaboration with visual designer Ton Somers was essential.
To ensure a good user experience, my involvement didn't stop at the end of the design phase. I continued to be involved during development to maintain quality and provide solutions for technical obstacles.
Currently, the website has a lower bounce rate on mobile, and we're now waiting for a major Dutch National Team match to see if the conversion rate has improved.
As a freelance User Experience Designer, I serve as the link between stakeholders, development, and end-users. Armed with personas, user flows, wireframes, prototypes, and SEO knowledge, I ensure that user needs are uncovered and that they can easily achieve their goals.
